I wanted to give you a glimpse of my daily corporate looks as a #femalevideographer. Sometimes it's not always about the video gear but how you present yourself to the client. So whether I am meeting a client downtown with my blue light blocking glasses. Grabbing coffee at my local coffee shop before working as a legal video specialist. Finding inspiring moments during a lunch break and organizing my thoughts in my planner before the end of the day. I am always ready, working, and confident in what I do and try to look it too!
Wherever one may go, it is an opportunity for a new and exciting scenery. As a videographer, this thought is always at the forefront of my mind when I travel. Even if it is just two hours out of town there may be something unique to that space that will inspire me to bring along my camera gear for some stellar clips.
Whether you stick around your home state or travel internationally every month, check out some quick tips while traveling as a videographer.
1. TRAVEL LIGHT
Don’t let the gadget geek in you take over your packing. It is important to pack light for cost savings on baggage for travel that requires flying. It saves in the weight you have to lug around with you during travels, as well as reduces the chances of losing things along your excursions.
2. PLAN STRATEGICALLY
As a free spirit at heart, it took me a long time to wrap my head around the idea of creating an itinerary for my trips. To me the whole concept of traveling was to explore and kind go along with the flow around. Until I realized that I was missing out on a lot of opportunities I could be seizing, if I just took the extra effort to create a schedule that will fit in all my needs and wants of a vacation. While having the chance to shoot all the visuals on my shot list for that particular place.
3. DON’T DO IT IF LOGISTICS AREN’T COVERED
Another time and money saver tip I have learned from experience and also goes along with the tip above. Logistics, it is so key to any travel plans you may have. Especially if you are going to a city that either doesn’t have great public transportation and therefore requires a rental car. This factor adds hugely to cost and scheduling of your trip. So if there is something you have planned on a trip that requires secure transportation and you have undetermined logistics cost not already ironed out ahead of said trip. It is best to save time and money and come up with a different solution, whether it be another shot or location, there can always be an alternative to the plan if you are flexible.
4. TAKE TIME TO ENJOY THE MOMENT
This isn’t a hard concept to understand but one that is easily forgotten in the moment. After getting that sick shot, after having a laugh with old or new friends, take just one moment after the fact to be fully present in that moment, cherish it, take note of how you feel, what you see, and smell. Preserve that memory, because that is what traveling is most importantly about experiencing something new with people that you enjoy and can learn from.
5. LET CREATIVITY FLOW
This is just extra encouragement, while in the barrel of shining shots speaking to you wherever you may be strolling. As excitement fills you and you get your camera ready to capture, fully lean into that creative flow, try that angle you see, make whoever is with you be the subject, go all in because you never know when you will be back. Also, to me that is what a vacation is all about, taking time from other jobs to workout your creative muscle in a new place, so don’t hold back, your the director of this time away.
If you love traveling as much as the team here at Milan Arielle Productions does, please comment some of your travel tips as a videographer below. Stay connected with us on all of our social media channels to be notified on the next blog post!
How to Stay Inspired as a Hustling Creative
The easy access to social media displaying what seems like every creative’s best artwork. While you are trying to find the will to create something that is truly inspiring. Not just garbage content upon content that is solely based on how high those kinds of posts rank on your analytics because if you don’t post consistently you will lose followers. In a world of constant content, 24 Hour News Networks, and having limited attention let alone connection with the ominous of others on the internet.
How does a hustling creative stay true to their inner child creative, to produce the best passionate project possible? Without sinking into pacifism, procrastination, and basically not making that thing that you do a priority. Like anything in life, to be great at something it requires practice but in the same breath patience and time to fill up your creative tank. So when you are upright at your desk ready to take heed. You will have fuel to pull from. It is part of the task of nurturing your inner child creative that liable to get cranky, so stay nourished. Below I have provided my Top 5 ways I like to Stay Inspired as a Hustling Creative.
2. Consuming Inspiration Outside the Home
It is immensely important when seeking inspiration to do it outside the comfort of your home when possible. Sometimes we may be physically or emotionally ill to leave the bed or couch, but if able the benefits of getting into the World are substantial. Some of my favorite ways to consume inspiration outside the home include attending the latest exhibit showing at my local art museum. Going to local free events that I know a lot of people will be attending, people watching is a great way to ignite inspiration. If nothing else, going to a movie or if feeing fancy the local symphony.
3. Working on an Unrelated Project ( for no specific reason or expected outcome)
Sometimes to find inspiration for one project entails getting completely lost in another project that is absolutely unrelated to what you were working on. Get your brain churning without the pressure to produce something great. Just to simply do, it is not a distraction if needed to pull out the creative juices in you. Brainwork that will help you get into a space where you are able to focus and find a solution to your roadblock. Some of my favorite hobbies/unrelated projects include puzzles, making jewelry, and cooking.
4. Get Physical
This has become one of my favorite ways to gain inspiration. Lately, most of the time when I’m not feeling like my self, or finding it hard to motivate myself to chug onwards toward my goals. It is because I need to release, release all of the thoughts swimming in my head, release frustration from what you see, or how someone made you feel. When I am able to sweat it out, I am able to get out of my head, in survival mode, a change of gears and the ability to let go of the restraints I didn’t realize I was pulling on myself. Blocking the creative in me. Some of my favorite physical activities include yoga, hiking, biking, and if I am able to find a partner, tennis.
When in doubt organize. Your characters, plotline, or even location setting ideas, the best place to find what you are looking for is to find it hidden away in the details of something else. Maybe it won’t matter what your protagonist Top 5 Favorite movies are but maybe in rationalizing each pick for the list, a new path is laid ahead for you to explore. Or you could organize something else, but keep it simple. I don’t want you to be organizing your closet going on 5 days when you could have spent that time creating.
If this was helpful, please leave a nice comment and let me know what helps inspire you as a hustling creative. Make sure to follow me on all socials to stay up to date on the latest MAP blog posts.
I wanted to provide a basic career guide that not even my college professors could give me. One thinks when they begin studies in the career of film/video media, that you are obviously being groomed for the “industry”. Movies sets, T.V. pilots, and commercials in between. But those jobs require years of experience, contacts, or non-paid time that you won’t get at or can afford from a four-year institution or less. Whether seeking higher education or jumping right into a career field of visual storytelling, do it for the love of it, cause that will help drive the path that is right for you. In the “industry” it is already hard enough to compete in what was so long the boys club in the world’s most expensive cities. Female videographers with a passion for visual storytelling can still have a career in the field, living wherever you are.
2. Wedding Filmmaker
A very rewarding and lucrative career that I wish I would have jumped into sooner. The art of telling a couple’s love story starting from their day of marriage, surrounded by their friends, family, and beautiful decor. It is a career path where you can work for companies or have your own set of clients that require a high level of customer service and communication. Building up a company through recommendations, gainfully booking up each season. Adding more to packages, to your equipment list, and possibly working exclusively for venues. The one thing about filming a wedding is it is a lot of work, going non- stop on wedding days with hours of editing to continue. It is important to schedule time wisely, don’t’ overbook yourself, and adjust rates over the years in this career path.
3. Marketing/Agency Video Producer
The closest non-industry job that is pretty much like an industry job. If interested in advertising and climbing the corporate latter this is a great career option. Depending on what kind of market you live in you could have the opportunity to work at global agencies with high caliber clientele and the ability to make a decent living. Though with the rise of social media and with it digital marketing the need for video creators is on the rise everywhere. Take into consideration the demanding nature of this job that entails long days, some nights, weekend work and travel.
4. Sports Videographer
With the popularity and accessibility of all sports games in varying degrees these days, gives way to more jobs in this arena, literally. If a previous athlete or have a love for the game, a career in sports videography or coordinating can be very rewarding. If you live in a bigger city with a sizable sports arena, seeking an internship and eventual career at an arena locks in work for all sports played and broadcasted there all year long plus other events like concerts and more. College sports within an institution is also a viable option for your career and an important member of a team when tape and playbacks are reviewed. Freelance work is also available for little league to high school sports as well as traveling amateur teams.
5. Real Estate Videographer
For architecture lovers or real estate admirers work as a real estate videographer is a great avenue to pursue. A flexible yet busy and possibly demanding career that requires working with lighting heavily, using 360 cameras and drones indoors and out. Whether freelancing with an established real estate company or reaching out to real estate agents to help with listings. One can ultimately create a niche business that will make you an expert in this field.
With the advances in technology and our world being connected by just the click of a video from our phone to our social profiles. Video professionals are becoming a key asset for a number of business sectors and the need will continue to spread. Find an interest, seek out a mentor and focus on being the best and creative you can be at it. Stay tuned for more female videographer content on MAP Blog.
THINGS TO KNOW AS A SOCIAL MEDIA VIDEO EDITOR
As more attention and money gets poured in social media advertising. Agencies and brands alike are vying for the right strategy, the best piece of content that will lead to success in reaching their objective. Video content statistically performs better than any other types of content. The interactive and stylized look is exactly what social media is all about. Lucky for video creators this creates a new lane where our services are needed and at a varying of degrees. From big-budget studio projects with full animation, and moving graphics. To simple splice, dissolve and text. Wherever you may fall on the spectrum it’s good to be aware of all the different aspects that go into creating social media video advertisements.
2. Different Forms of Advertisements
Within one platform there could be many different forms of advertisement for the many different ways profiles can socialize. For example, with Facebook on ones timeline you will find advertisement between friends post. Watching stories you will find ad's between your friend's stories an celebrity and blogger pages have become riddled with sponsored ads. It has been an evolution since the college email days that will soon infiltrate you direct messages and anything else they may have access to. Variety in how they advertise is also something that Facebook has pioneered among data analytics, and cross platform integration. Including video, photo, slideshow, or carousel sets. Facebook more than any of the other platforms' ability to manage and organize ads in the most analytically in-depth understanding of ads, makes its like any other type advertisement. Social media, specifically Facebook advertisement is the most cost-effective form for the data and insight accessible in return in finding customers and selling products since the peak of the newspaper.
Creating a well-curated advertising strategy on social media has to be done by testing many variables to reap the best results. Fortunately, ads are still very cheap for these platforms, and through A/B testing and thorough analytical understanding of each ad’s performance you can easily come up with an advertising budget that can in return make a profit. So if you are not sure if a photo or a video ad will perform the better than the other you can always test it against each other.
4. Staying on Trend
It is also important to stay current with the latest trends, including trending hashtags, memes, and the latest news to stay relevant with your audience. As well as staying up to date with the newest way to convey content. With any sort of advertisement, it is imperative to explore new and creative ways to effectively showcase your brand. Instagram, in particular is a great for this, creators have been creative in the way they display photos with multiple photos in one post so it looks like a magazine spread. As well as using the whole grid as a puzzle, using a post as a pieces to the whole. With additional apps to help you easily achieve these looks. Whatever pops out, a little different or if you are lucky goes viral is for the brand's benefit.
5. Captioning and Sizing
The last, but most important and overlooked aspect of social media advertisement, especially for videos and photos is the specs. That includes the sizing, pixels, codecs, adding of captions, and including royalty-free music. The result in not following the specific specs for the particular platform you are posting for is having an un-optimized, possibly blurry, or text being cut off your photo, graphic, or video. What is really great is there are so many social tools that help you achieve the best looks on socials. For photos my go-to is www.sprout.com/landscape and for graphicsI have an account with Canva. For video, though I have yet to find something that can automatically size videos for you. However, I do use tube2gram.com to shorten youtube videos to the one minute amount of time available on Instagram. Captioning has become a great way for a video to be engaging without audio making it more accessible for potential customers.
I hope to this is helpful for any social media video editors out there. Either just starting out or knee deep in the game to consider certain aspects of video editing for social media. Comment any tips you may have to add to the list.
Check out the blog write up by Common Citizen, Cannabis brand from Michigan done about owner/operator Milan Arielle Boyer of Milan Arielle Productions. Read the post to learn about how she got started in video production and how she uses cannabis in her creative process. Find the link to the full blog post here---------------------------> https://www.commoncitizen.com/cannabis-resets-me-how-videographer-milan-boyer-finds-her-motivation/
A L R E A D Y S E E N 📽Trailer Premiere!!!! I have been working on this project for over 3 years, the same amount of time I've lived in the house that this story is set in. I no longer live in that house and haven't finished shooting so there may never be the full feature for the screenplay I wrote. But....I wanted to put out a glimpse of this story and the self-produced footage in some capacity. So here it is! Thank you to my actresses @laurenj.williams and @_____taaylorr. Let me know what you think! Till then I'll be working on my next project! Find the full video linked below!
For my ladies that want to add being eco-friendly to the list of other conscious habits in your daily regime. Along with eating healthy by meal prepping, working out, and volunteering you time to worthy causes. I’d like to think that female creatives are a particular breed of conscious humans that are striving to implement these practices on the path of cultivating a meaningful and fulfilling life.
Eco-Friendly: A phrase that gets tossed around a lot, but the basic understanding of the act of being eco-friendly is thinking before making what usually is a unconscious decision that can directly or indirectly cause environmental harm to planet Earth. I don’t need to go on and on or quote findings from research done by some of the top scientists. If you have made it this far into the blog post then you probably already know what the deal is. If not, I will link to the most relevant study on human effects to the Earth here.
As a female photographer and videographer always on the go that always has to stay prepared for what I am met with in the field. I can’t let the decision of convenience out way the knowledge of knowing the best way to make sure that my carbon footprint is a low as possible. I know I nor anybody is perfect and we all are doing the best that we can, most of who are unlearning toxic behaviors. So let this list of ways to be eco-friendly help inspire you to be better at making more conscious and intentional decisions toward being a eco-friendly being.
2. Recyclable Shoes
With a job that requires being on your feet all day it is so important to invest in a
great shoe that will save your feet until you reach the end of the day. However the thing about investing in a good shoe is that is usually costs more since it is made of higher quality products. For a stylish, affordable, and sustainable shoe check out the styles at https://rothys.com. Flats, loafers, sneakers, and other styles that are made from single use plastic bottles that have been plaguing our oceans and landfills.
3. Refurbished Equipment
Before running out to Best Buy or your favorite camera manufacturer to buy new gear. Whether it is a new lens or even another camera consider buying your next camera equipment refurbished or used. Find a great starter kit for a great price on amazon here, or check out specific buy and sell camera sites like www.mpb.com or www.bhphotovideo.com for a great deal.
4. Reusable Lens Cloth
Nothing screams completely unnecessary like those individually packaged moist lens wipes you’ll find at the counter of your local camera store. Just do yourself and the planet a favor by opting for the microfiber lens cloths that you can find here.
5. Rechargeable Batteries
With the amount of batteries one female photographer or videographer goes through it can be a pain to keep track of to recycle them, trust me I have tried. Instead elect for rechargeable batteries, not only do they give your electronics more power but last longer and all you have to do is pop them on the charger at the end of the night. Find my favorite brand of rechargeable batteries here.
6. Solar Charging
A great alternative to the constant trek of finding an outlet. Even worse, having to check on your phone every five minutes because the outlet your charging your phone at is not in close proximity of the particular location you are working at. Solar charging is a super easy way to charge usb charged electronic devices by simply keeping the charger in constant sun before needing to top off you battery when your devices get low. Check out this cool solar charger here.
7. A Uniform
Keeping it simple with your lifestyle and wardrobe has a bigger impact than many think on the environment. By sticking to a uniform for work you are making less decisions before you start your day, saving that capacity for work. As well as the probability of less clothes getting to landfills, using less water to wash the clothes, and more time spent doing what you love.
Another simple way to live and work in a more eco-friendly way as a female photographer or videographer is by doing some quick coordinating to maximize space, gas, and all the other variables that go with owning a car. Get together with vendors/crew members to carpool. Which can create extra time to make a game plan during the commute, build a better rapport with colleagues, and learn new techniques all with just making a plan to carpool.
9. Snack Prep
I’ve made the mistake many times of not preparing for a long hot day of wedding filming. Which requires lots of water and fuel to keep your energy high. Make it a priority to be prepared with snacks however you can, if it includes waking up extra early or meal prepping the night before. Preferably homemade snacks and if you happen to have the snacks in single use packaging, it’s fine. Just being aware will help make better choices in the future and find new recipes you will want to try on Pinterest.
10. Reusable Coffee Cup and Water Bottle
Lastly, and hopefully something that some have at least implemented in their daily life. Carrying around a reusable, refillable water bottle and for the coffee lovers that frequent their local Starbucks, reusable coffee cups. It’s just a no brainer, single use plastic made for water bottles and ice coffee to go cups are not even recyclable, and most of them end up in landfills with an unforeseen time before then even begin to decompose. Check out the coffee cup and water bottle that I use as a female photographer and videographer.
Bear in mind that some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you. Stay tuned for the next MAP Blog Post!
In any profession, especially one that requires a certain level of creative aptitude, in which really can’t be taught but must be innate. There is a constant struggle one must go through under the surface. The competition is fierce out there since there is no clear cut path to success, especially in regards to being a filmmaker. To provide video services for a client in the form of work to sustain a living can create a mental environment of heads constantly butting. Because of the polar opposite nature of creativity and the obligation to abide by a particular marketing strategy to sell.
Another battle we must endure when looking, propositioning, or even bidding for your next paid client project is the worry of the competition, if your portfolio is diverse or polished enough, equipment list, other project conflicts, and the list goes on. However when stepping up to bat to do and commit to this kind of work, how does a Female Filmmaker get over self doubt in the process of it all to keep carrying on?
There are things we all collectively know to be true for most cases but not all. In the video production industry we know it is true that is a male dominated field making most of the highest revenue capable in the field. Also, it is true that Women compared to Men have higher levels of anxiety and anxious habits on a daily basis. So combine the two and you have a lot of nail biting female filmmakers out there and that goes for any female in a male dominated career field including STEM, the military, and beyond. I have definitely felt these feelings and as much as I try to brush them off, sometimes this self doubt and the fear of the unknown can be crippling.
Below I have organized some tips for any other female filmmakers that have felt the same way. Self doubt in your passion among the competition to gain work, fear after fear, it all wrapped up in your self identity, where do you find solace to not give up? Keep reading to find your place and be more at ease.
I feel like meditation is the solution to many of life and human struggles and for good reason. The simple teaching of calmness is the closest cure to our society dysfunction and loss of the human attention span. It also helps with a overactive, over thinking mind and hushes it in the meanwhile. Either a guided meditation from an app or just taking deep breaths until your mind has no thoughts will help quiet any self doubt in your skills and ability as a female filmmaker.
Create Short Videos
When you feel like no one will give you an opportunity make your own! Produce your own work, whether it is a branded video for some random object in your house, making a feature film or even putting together a vlog. Just make it share it and stay consistent with it. Doing something you love with very little creative restrictions is not only a mood booster but also a confidence booster. To go out and prove as well as show why you deserve to be considered for any project.
Stay Off Social Media
Besides your own content that you want to share, it is best to try and ease the scrolling as much as possible. I’ve been there scrolling and scrolling telling yourself you have five more seconds of scrolling left yet 5 minutes later you are still scrolling in the abyss of Instagram and you can’t look away. This does no good for productivity, finding inner creativity, and reaps feelings of inadequacy in the nature of comparing yourself to others based upon their curated highlight reel.
As much as I try to work out as often as I want, it really never happens. I like the idea of having a time in the day or the week to dedicate to releasing. Most commonly done through physical activity, a sport or just a fitness class you get to release for all the piled up adult problems we all go through. At the end of buzzing with endorphins that make you feel so good about yourself. For the convenience and just plain laziness of some, writing can also accomplish the same feeling, even if you are not a writer. It is good to let all the subconscious thoughts that flutter through your mind daily be almost wiped away when you actively write them out. From there let your inner kid out and be playful, say what is on your mind, write in cursive, profess your love and through the process you may come up with your best idea yet.
Other things that you can write are positive affirmations about yourself. Giving gratitude towards yourself and what you already have to be so thankful and proud of. The best way to get the full effect of positive affirmations is to say it aloud to yourself in the mirror. Every morning smiling, saying a goal getting mantra as well as positive affirmations to and about yourself. Then sense the self doubt fade away.
I hope this helps any female filmmakers or other female professionals that has felt doubt in their abilities, or sometimes feel as of they aren’t good enough to do the work. You are, and don’t let anyone tell you different. Patience is your friend in all of this, get to know it well, in the meantime look out for the next MAP blog and check out all of our previous posts!
For the book worms out there, library enthusiasts and academic colleagues or whomever that loves to read and that feeling of turning a crisp page of a good book. I have to say that I am not much of a reader, although I do have a decent amount of books and like the idea of keeping around books I have learned from, cherish, and I think it would be really cool to have a library in my house one day. Below you will find a list of my favorite five books as female filmmaker. Most of the books that I do have so far in my collection are mostly on the topic of film and writing from school that I have kept as well others book discovered in furthering education. Fun fact: My book collection also consists of, spiritual awakening, empowering self help books, poetry, cookbooks and the only fiction I have is by Zadie Smith. Hope you enjoy and if you are interested in reading book or two find a link to where you buy the book a the end of the blog post and tell me some of you fave books in your collection!
The Artist’s Way by Julia Cameron
A book given to me at the right time in life. A time where I could not locate my identity, after hiding behind the guise of others thoughts and attention, keeping up with favorable trends, and finding solace in substance. Not quite rock bottom, but my version of it, I needed to build myself back up and claim my identity I so vehemently developed in my youth. Like a caterpillar to a butterfly the same type of transition was happening to me from youth to adulthood and this book helped me achieve it wisely. As a creative there is no clear path to success, some just think it can only happen from being lucky or the most talented, but there is so much more to discover in your creativity. Whether it is towards a career or a rewarding hobby, The Artist’s Way gives you the ancient ways to a better more connected person through your creative craft, but in the book is mostly geared to writers/ filmmakers. Written by a Woman (the Ex-Wife to James Cameron) and coming from that perspective really adds to the nurturing tone to it. There are so many golden quotes in this book, I have a whole page of my favorite that I keep near my desk. This book is a must have for any creative cultivating a life through their work.
3 Black Chicks Review Flicks by The Diva, Bams, and Cass
A fate find floating in a $1.00 cart at a library or book sale, I’m not quite sure, but I picked what seemed to be the perfect fitting book for me. A 2002 published book that I wish I would of found sooner. Exploring the fact that there are no nationally recognized movie critics, especially ones that give a valid perspective through the lense of the African American experience. The tagline being A Film and Video Guide with Flava. This everything to me, even just looking at the title satisfies me, a true comfort to not only connect my culture with my passion as well as seeing like minded individuals that look like you and praising theses strong yet marginalized voices amplify them up themselves. The book consists of reviews of popular movies by the 3 black chicks and a whole chapter where they review just black films.
Rebel Without a Crew by Robert Rodriguez
A film school must, where in fact I picked up this book as it was a required book for one of my classes. And honestly the only book that I read all the way through in most of my academic career. As well as the only resource from my higher education in the film/video media field that I could relate to and take away major career keys to consider. Though Rodriguez is not a female filmmaker, his perspective is still a disadvantage to note. The book is comprised of excerpts from Rodriguez’s journal as he logged his journey planning, producing, and getting a distribution deal for his first feature film he did all himself on a very low budget. Super inspiring, a little old school but steeped in passion for the craft which really hit home for me and reassured that I am in the right industry.
How to Read A Film by James Monaco
Okay so this one is no page turner and reads mostly like a textbook. Another required reading for a class, but this on I never really read. So you're wondering, why are you recommending this book then? I feel like there is a lot more in a book then the words the sum of the content between covers. It can be a physical representation of a path you want to walk, as the first “film book” I received after arriving to my institution. This book marked the start of the rest of my life to me,I carried it like a badge of honor, a indication that I have all the tools I need to be successful in this path. Flipping through the book you will find pages filled with in depth analysis to American film classics. No need to start from the first chapter, whatever page you land on in the book you can learn another aspect of film and the theology behind it.
The Anatomy of Story by John Truby
A book I literally stumbled upon at a thrift store that has taught me more than most of my college education had on storytelling. Actionable techniques and concepts that can be easily implemented and understood, with loads of examples to compare with. This one is still currently in my bag, as I like to keep it dear to me as a reminder of my love for storytelling and to look back at each step and type structures there are of story. Truby gives a thorough breakdown to the 22 steps of storytelling, specifically for motion picture in detail not letting one thing of story slip away. For any aspiring writer for the screen this book is a definite must!
Find these books online below:
The Artists Ways- amzn.to/2tiH8l7
3 Black Chicks Review Flicks- amzn.to/2DY607S
Rebel Without a Crew- amzn.to/2MSMVqq
How to Read Film- amzn.to/2HXVi5h
The Anatomy of Story- amzn.to/2GuMO2V
Milan Arielle Productions
Woman owned and operated local Detroit Video Production and Content Writing Company. Changing Perspectives!