As an up and coming female wedding and branding videographer, it is very important for me to make sure that I am attracting the right clientele. Being a professional providing a service that can appeal to a variety of people and industries, I am very careful who I decide to do business with. It is not in my best interest to work with just any anonymous being from the internet. Yet, when referrals begin to dry up and you exhaust your friends list that is engaged, I definitely rely on social media to supplement my client list. In order protect time or being a victim of a potential scam. I have put together a list of the 5 best and organic approaches to attracting the right client as a female videographer.
- Like my Work & Style
For me, the most important thing to first attract people and businesses to me is first, if they like my work and style. This is definitely the number 1 thing in finding and attracting the right client. They have to like your style and creative way about you as the first thing that will intrigue them as a potential client. Make sure you are clear and authentic on your creative style and work, so whatever you create for a new client they will love the way it came out because it matches the overall motif of your work.
2. Aligned w/ my Identity & Values
Right after loving your work and style, nowadays, more than ever it is so important to work with others that are closely aligned to your identity and values, especially as a female videographer. In order to protect our essence and our abilities to perform the job duties at the highest level of service, it is important to surround yourself with people and places that will allow this. So in social media posts, blogs, interviews, or whatever you may utilize to continue to extend your brand as a creative professional. To do so authentically as possibly when best served. Especially if it is an area of identity and value. Do so, without fear of the people that may not book you for who you are or what you say. You will attract the people that will book you because you are fearless for the things that you believe in. In so, I promise not only a better working relationship but better content too! It all matters.
3. Love, Laid Back Energy & Low Stress
Workstyle, how you interact with others, and your composure on the job is another huge factor in attracting the right client. Depending on the client, the project, and whatever all could be involved. Some personalities thrive and others struggle or even clash which can lead to a bad experience for all parties. Being upfront about your work style and what kind of vibe you bring to the day of the shoot as a female videographer helps attract the right clients.
4. Appreciate my Passion
As a creative professional providing a service, I find it valuable when a client recognizes and appreciates the passion you have your craft. The years of unpaid internships and other experiences you’ve gained to get where you are now feel like they really paid off. In turn this gives the videographer confidence to bring that same passion to each project that they are hired to work on.
5. Making a New Friend
For me, when I find the perfect client match, it's not hard nore forced, I feel satisfied that the client trusts my vision. Harboring all the requirements above, enjoying the process, loving the outcome and results, possibly getting hired again, and during this organic cycle, gain a great friend in all of it. Basically, the way to attract a great partner or friend is the same way you would attract the perfect client. So the secret is out, though such an obvious method, it helps make sure that you can provide the most exceptional content to client as you can.
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