A business is a business at the end of the day, however the way you operate speaks volume to the ethos of a company. If things begin to look shady and even malice on a platform that I could potentially spend so much of my time on, it just doesn’t sit right with me.
For me, Pinterest is a breath of fresh air compared to the in your face popularity contest that is Instagram. If social media is high school Instagram is the popular click, comprised of jocks and rich kids that project their insecurities onto others. While Pinterest is like an Art School, filled with the most creative people doing what they find interesting and don’t care if anyone likes it or not. Now, Pinterest is still a social media business at the end of the day so there are advertisements on there, but in no way in your face like on Instagram. Companies advertising on the platform have to do so while also participating in the idea mission that is Pinterest. So there may be an ad for the Pillsbury cookies brand but it is also accompanied with a fun recipe using their products. Which actually makes the company useful to their consumers on the application.
Check out more reasons why I prefer Pinterest over Instagram below.
BUSINESS PROFILE: The main reason I prefer Pinterest over Instagram is their business profile you can create. The most top notch social media business page I have experienced. It is easy and intuitive to navigate and almost the exact same look and feel as a regular profile on the site, but with dialed in, in-depth analytics for a whole team of analysts. Easy to read data on your created pins gives insight that I have never seen before. A bonus to that is that platform offers almost the same exact experience whether you're using the mobile application or the website. It is super seamless in accessing your account, profile, and data anytime and anywhere you may need it. As well the Ad center that offers what seems like every metric one could possibly need to tune into the right audience giving every ad investment a real chance to perform at the best of its ability.
VIDEOS DO WELL: Even as Instagram declares themselves a video platform, it is often the nemesis of photographers and videographers alike. With unfriendly and differing video dimensions, random upload defects, blocking of videos for copyright music, and not to mention its beef with beginning transitions in videos. I could go on a whole tangent about this and how it ruins the look of my grid. On pinterest, videos are accepted the way they are and not cropped in weird and unproportionate ways! As well, Pinterest does a great job of getting your content out to the right audience. Especially video since it is fairly brand new on the platform, yet their strategies and approach incorporate video into the flow of the platform without being too intrusive about it. Videos can really flourish on the platform without users being bombarded with the same content. Once Pinterest locks in the right audience for a video pin, that is where the real impact is seen. Even reaching a wider and more global audience to connect to.
COMMUNITY OF GOOD: A smooth transition into why I never feel guilty about scrolling on Pinterest, because it is intentional. The mission of Pinterest to bring peoples best ideas together, permeates every corner of this site. The beautifully designed home feed is a clean and curated community that isn’t trying so hard to get you to buy and make things go viral. A real tool in whichever way you decide to use the application, either for creating a mood board, planning a wedding, or showcasing your artwork. No commentary, pins just existing, shuffling into the right people that will love them and be inspired to do, make , and think for what they want to do. Users can even feed their tune based on categories and genres to make sure that what they see is exactly what they want to..
CREATORS FIRST APPROACH: Since the platform relies mostly on the users for content like all of the social media platforms do, Pinterest has adopted a creators first approach encouraging and providing reputable resources to create their best content while also building their audience for their business. With local events, online conferences, monthly creator newsletter to better hone in your creativity inside the app, as well as full blown creators festival that takes the community from the home feed to real life.
What other social platforms that really empower the creators to do good and be intentional about what your put onto the internet like the Universe you don’t want the same energy to come back around to you. Thanks for reading follow on IG,FB and Pinterest to see the latest blog posts from Milan Arielle Productions.